化妆品展柜这样陈列对消费者更有利

2017-07-27  来自: 山东汇德宝仓储设备制造有限公司 浏览次数:150

巧妙的化妆品陈列对品牌形象和企业形象有识别和强化的作用,同时通过化妆品陈列创造良好的卖场销售环境。

Clever cosmetics show the brand image and corporate image of the role of identification and reinforcement, and through cosmetics display to create a good store sales environment.

1、 艺术美。 化妆品展柜的陈列,应在保持化妆品独立美感的前提下,通过艺术造型使化妆品巧妙布局,相互辉映,达到整体美的艺术效果。陈列的方法要新颖独特、构思巧妙,对消费者有一种挡不住的吸引力。讲究一定的审美原则,美观、大方、匀称、协调,还可以恰如其分运用一些饰品等,充分运用艺术手法展示化妆品的美。

1, artistic beauty. The display of cosmetics showcase should be based on the premise of maintaining the independent beauty of cosmetics, and make the cosmetics skillfully layout and reflect each other through artistic modeling, so as to achieve the overall artistic effect of beauty. The method of display should be novel, unique and ingenious. It has an irresistible attraction for consumers. Pay attention to a certain aesthetic principles, beautiful, generous, symmetry and coordination, but also appropriate to use some jewelry, etc., and full use of artistic techniques to display the beauty of cosmetics.

2、 说明性。化妆品展柜的各种说明资料,如价格,货号、品牌、产地等,应该、真实,便于消费者了解化妆品展柜商品。济南仓储货架

2, illustrative. Cosmetics showcase a variety of materials, such as price, number, brand, origin, should be comprehensive, true, convenient for consumers to fully understand the cosmetics showcase of goods.

3、 醒目化。为了吸引消费者,便于消费者参观选购,零售卖场应根据化妆品的特点灵活选择化妆品的展示部位、展示空间、展示位置、叠放方法等,使顾客一目了然。

3, eye-catching. In order to attract consumers, for consumers to visit to buy, retail stores should be based on the characteristics of flexible selection of cosmetics cosmetics exhibition site, exhibition space, display position, stacking method and so on, so that customers at a glance.

4、 丰富感。化妆品属于选购商品,消费者在购买时希望有更多的选择机会,以便对其功能、色彩、价格等认真地比较。在陈列时化妆品整齐有序、货品齐全、丰富,使消费者感到选择余地大,而且,店里有欣欣向荣的感觉。

4, rich feeling. Cosmetics belong to the purchase of goods, consumers in the purchase of more opportunities to choose, so that their functions, colors, prices and other serious comparison. In the display of goods, cosmetic orderly, rich, so that consumers feel a great choice, and a thriving feeling shop.

5、 合理化。根据消费者的心理要求和购物习惯,对于同一品种或同一系列的化妆品展柜应在同一区位展示。陈列的高度要适宜,易于消费者观看感受,提高化妆品的能见度和正面视觉效果。

5, rationalization. According to the consumer's psychological requirements and shopping habits, the same species or the same series of cosmetics showcase should be displayed in the same location. The height of the display should be appropriate, easy to see the feelings of consumers, and improve the visibility of cosmetics and positive visual effects.


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