制作济南仓储货架方案要考虑哪些问题

2018-03-16  来自: 山东汇德宝仓储设备制造有限公司 浏览次数:289

现在商店的货架设计除了应立足于功能性的要求外,形式上的现代感,是塑造商店形象的主要方面.近年来,各地的商店为了适应新的形势,提高自己的竞争能力,努力对营业厅的展示效果进行了普遍的调整,货架、柜台等主要的商品陈列器具有的进行了改装,有的置办了新柜架,使营业厅的面貌焕然一新.

Now in addition to store shelves design should be based on functional requirements, the modern form, is shaping the main aspects of store image. In recent years, around the store in order to adapt to the new situation, to improve their competitive ability, to business hall showing the effect of the general adjustment, shelves, counter etc. the main merchandise display device has been modified, some with a new cabinet, the business hall face take on an altogether new aspect.

货架为了陈列商品,一般不采用刺激性的色彩,以免喧宾夺主.但商品陈列架与商品之间的色彩关系,则必须考虑到通常的色彩作用.如色彩鲜艳的商品,货架的色彩要灰;浅色的商品,货架颜色宜深;深色商品,货架色彩宜淡.货架与商品色彩的搭配是要起到作为背景色的陪衬作用.

In order to display goods shelves, generally do not use irritating color, so as to avoid distracting. But the display of goods and commodities between the color relations, it must take into account the role of the usual color. Goods such as color, shelf color to gray; light colored products, the color should be deep shelves; dark goods shelves, the color should be light color collocation. Shelves with the merchandise is to play a role as a foil to the background color.

用货架陈列商品比起摆地摊来充分利用了营业空间,目的是要把商品布置得井井有条,使顾客一目了然,把商品信息最快地传递给顾客,通过商品的感性展示,激发并加强购买的决心;同时也是售货员向顾客提供高水准的服务的基本经营设施.不论是柜式货架、橱式货架、箱式货架、吊杆货架等都是用来放置不同的商品,方便顾客挑选的.一组一组的货架分隔出销售的不同品种,组成售货的班组,使顾客一走进商店营业厅就能顺着货架构成的通道网,看到商店经营的琳琅满目的各种商品,商店的销售服务都是在货架前与顾客直接完成的.

Shelves display goods than the stall to make full use of the operating space, the purpose is to put the goods arranged in good order, so that customers at a glance, merchandise information the fastest delivery to customers, through the emotional display of goods to stimulate and strengthen the purchase decision; the basic operating facilities is also a salesperson to provide high quality service to customers. Whether cabinet shelves, cabinet style shelves, shelves, shelves boom are used to place different commodities, convenient for customers to choose. A group of shelf dividers sales of different varieties, which sell goods of the team, so that customers into a business hall will be able to store shelves formed along the channel network. See all kinds of merchandise store operating a superb collection of beautiful things, store sales services are completed directly with customers on the shelves.

货架的布置,是营业厅布置的主要内容,由货架构织成的通道,决定着顾客的流向,不论采用垂直交叉、斜线交叉、辐射式、自由流通式或直接式等布置方法,都应为经营内容的变更而保留一定的灵活余地,以便随需要调整货架布置的形式.所以现代综合商场的各种货架都采用组合的形式,只有一些专营店才少量采用固定的形式.

Shelf layout is the main content of operating room layout, the shelf structure woven into the channel, determines the flow of customers, regardless of vertical cross, oblique cross, free flow of radiation, or direct methods such as layout, should be content changes for the business while retaining a certain degree of flexibility, so that with the need to adjust the shelf layout form. So various shelves of modern shopping centers have adopted a combination of form, only the number of franchise stores only a small amount of the fixed form.

货架之间的距离应保证客流的通畅,小型商店迎着店门贴墙设置货架是不成问题的,大型食品店、百货店、服装店等,就要根据商店的规模形成的人流量、经营品种的体积来测算出合理的距离,一般说主通道应在1.6—4.5米之间,次通道也不得小于1.2—2米之间.

The distance between the shelves should ensure smooth passenger flow, small stores and shops facing the wall shelf there is no problem setting, large food stores, department stores, clothing stores, according to the flow of people, operating varieties store scale to measure the size of a reasonable distance, the general said that the main channel in the 1.6 - 4.5 meters, sub channel is also not less than 1.2 to 2 meters.

由于各种类型商品的形状、体积、价值等有不同的特性,势必对货架等展销用具也提出了不同的要求,才能达到很好的展示效果.根据各种类型的商品来设计货架,是目前营业厅设计的一个努力方向.

Because there are different characteristics of various types of commodity shape, volume, value, is bound to the shelf equipment such as fairs also put forward different requirements, in order to achieve the best display effect. To design shelves according to various types of merchandise, is a direction for the business hall design.

商品的特殊性主要还表现在是否能堆放、悬挂、竖放、横放、散装等,有些商品对温度、光线较敏感,要用玻璃冷藏架,有些珍贵商品对货架的安全措施还有特殊的要求,一些可供顾客直接接触的商品,在设计上更要为顾客提供足够的方便.传统中药店的抽屉式货架,文物店的博古式货架,书店的平台式货架,水果店的箱式货架,服装店的吊杆式货架,都是根据各自经营品种的特点来设计的.

The special goods is mainly reflected in whether stacking, suspension, vertical, horizontal, bulk, some goods are more sensitive to temperature, light, use glass refrigerator shelf, some of the precious goods on the shelves of the safety measures and special requirements, some products allow customers to direct contact, are better designed to provide enough convenience for customers. Traditional Chinese medicine shop drawer shelves, heritage shops bogou rack, platform type shelf bookstore shelves, fruit shop, clothing stores and the boom style shelves, all is according to the characteristics of each product variety design.

货架的设计应保证商品陈列上架时有适当的面积和空间,使商品能有效地布置成水平排列展示其品种的不同,垂直排列展示同一品种的不同规格和档次.适当的空间不但为商品的纵向排列,也为售货员上架、放货、清洁提供便利.

Shelves should be designed to ensure that goods display shelves have the appropriate size and space, so that goods can be arranged horizontally to effectively display its variety of different vertical arrangement show different specifications and grades of the same species. Appropriate space not only for the vertical arrangement of goods, provide convenience for sales shelves, delivery of goods, clean.

同一商店,货架的造型应基本统一,目的是为了造成一个整齐、有秩序的环境,提供适合购物的良好气氛.尺寸一致、材料一致、形式特征一致(主要表现在顶、脚、角、面)、色彩一致,使货架取得统一感.

The same store shelves, the other shall be uniform. The purpose is to create a neat and orderly environment and provide a good atmosphere for shopping. The same size, material consistent feature of the same form (mainly in the top of the foot, angle, surface), color consistent, so that the shelf has a sense of unity.

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